About Softtek Blogs

Analysis and insights regarding the IT outsourcing industry & technology perspectives.  Contributors of this blog include journalists of Nearshore Americas and of Softtek. The views expressed in the content by Nearshore Americas, or any other author, do not necessarily reflect the position of Softtek.

About the Authors

Alex Camino
Alex Camino
With over 20 years of experience working for IT solution providers, Alex Camino has led Marketing and Communications for Softtek since May 2006. In this role, he is responsible for managing corporate communications across the U.S., Latin America, Europe and Asia. His team articulates value proposition and positioning strategies for the global ITO market. 

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Dennis Barker
Dennis Barker
Managing Editor, Nearshore Americas. 

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Federico Ferreres
Federico Ferreres
Federico Ferreres has been Softtek's Competitive Intelligence Manager since 2007. His responsibilities include managing analyst relations, researching trends and market shifts in IT services industry, as well as providing consultancy services to drive Softtek's next generation offerings.

Prior to joining Softtek, Federico served as a senior analyst at Select, a leading Mexican-born analyst boutique firm specialized in technology-related markets. Previous to that, he was a business consultant in Argentina's OJF & Asociados, a macroeconomic advisory firm since 1992.

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Fernando-Labastida
Fernando Labastida
Fernando Labastida has been in various high tech sales and marketing roles for more than 20 years. He is currently a content marketing consultant, fulfilling his mission to empower technology consulting companies and ISVs to expand their markets through the use of branded content. 

Fernando has spoken on technology marketing at the South by Southwest Latinos in Tech program in Austin, TX, the Congreso Internacional Emprendor in El Salvador, Product Camp Austin, and he was a moderator on a panel about Startups in Mexico at South by Southwest Interactive, among others. 

He has also been a guest columnist for Nearshore Americas, Latin Business Today, and currently writes at Emprende.us.

He has worked for various technology consulting companies and ISVs, including iOLAP, KPI Online, Pervasive Software, Vignette Corporation and Stagebuilder.

Fernando lives in Austin, TX with his wife and four children.

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Filipe Pacheco
Filipe Pacheco
Filipe Pacheco lives in São Paulo, the economic heart of Brazil, and has covered technology and the IT industry in the country since 2007. As a local editor for Sourcing Brazil, writes about IT companies, macroeconomy and tendencies from the biggest economy in Latin America. 

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Karen Liedl
Karen Liedl
Karen Liedl currently serves as Softtek’s global marketing communications manager where she is responsible for overseeing several strategic initiatives, including website content, online activities, and global internal PR alignment. Her passion for Latin American culture stems from living and working in Monterrey, Mexico, and an educational background in the Spanish language. She holds bachelor’s degrees in Public Relations and Spanish and is currently working towards a Master of Business Communication from her home base in Minneapolis, MN. 

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Kirk Laughlin
Kirk Laughlin
Managing Editor, Nearshore Americas. 

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Luke Bujarski
Luke Bujarski
Managing Editor, Nearshore Americas. 

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Rakhee Das
Rakhee Das
Rakhee creates structured environments that fuel innovation and entrepreneurship. She channels innovation through learning, mentorship, and defined execution platforms. At Softtek, she translates business strategies into clearly defined execution plans for new ventures or initiatives. She is currently responsible for driving innovation and intrapreneurship within Softtek.   Rakhee brings over 15 years of innovation and engineering experience at successful startups.  Her startups include a spinoff from Xilinx, SpringTide (acquired by Lucent), ChipWrights, and her most recent startup, Pinnacle, was chosen for the SURGE Accelerator in Houston.  Rakhee is focused on launching viable, market-driven solutions.

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Rodrigo García
Rodrigo García
As Softtek’s Chief Operations Officer of Asia, Rodrigo is responsible for delivering services for local, regional and global customers in Asia, Europe and the Americas from Softtek’s GDC in Beijing and regional office in Shanghai, China. In 2007, Rodrigo moved to China to start one of the most ambitious expansion projects in Softtek history and in 2009 was responsible for the creation, construction and setup of the GDC in Wuxi. 

Since joining Softtek in 1999, Rodrigo has served in different roles aiming to improve project delivery based on industry best practices and productivity models. He holds a BS in Computer Science and an MBA from the Tecnologico de Monterrey, and is certified as a Professional Business Analyst by B2T. He currently lives in Beijing with his wife and daughter.

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Tim Wilson
Tim Wilson
Tim Wilson is a freelance journalist who divides his time between Canada and Mexico. He covers business and technology, as well as cultural and political news. Follow him on Twitter @TimothyEWilson.

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What is Nearshore?

Nearshore is "the transfer of business or IT processes to companies in a nearby country, often sharing a border with your own country", where both parties expect to benefit from one or more of the following dimensions of proximity: geographic, temporal (time zone), cultural, linguistic, economic, political, or historical linkages.

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